About Us
Western Financial Group is an award-winning insurance brokerage with more than 100 years of experience providing Canadians with the right protection for their needs.
Recognized for Excellence.
Rooted in Community.
Western Financial Group is a 2025 Canadian Business Excellence Award winner and long-time supporter of local communities in Canada through the Western Communities Foundation.
Western Communities Foundation
Through the Western Communities Foundation, we’ve proudly supported Canadian communities since
2001, granting over $9 million to help build safer, stronger places for Canadians to live and thrive.
At Western Financial Group, we’re building one of the strongest and largest insurance brokerage networks in Canada. With deep expertise in commercial insurance, we’re expanding across Ontario to better serve your business insurance needs quickly, easily, and online.
Focused on Small Business, Rooted in Communities
We understand that running a business is already a full-time job. That’s why we’re here to make business insurance simple, transparent, and accessible so you can focus on what matters most.
Whether you're in Parry Sound, Pembroke, Kitchener, London, or the Greater Toronto Area, our team is ready to help you get the right coverage with confidence.
What Sets Us Apart
We simplify your online experience so that you clearly understand:
- What your commercial policy covers and what it doesn’t
- Which optional coverages make sense for your business
- How to tailor insurance to your specific industry and risks
From retail shops and restaurants to manufacturing, tech, and professional services, we help small businesses across Ontario and Toronto navigate insurance with ease. Small businesses are the backbone of our economy, and we’re proud to support the more than 440,000 small businesses in Ontario and thousands more in Toronto.
Your Insurance, Your Way
We’re with you every step of the way. Our licensed brokers are experts in:
- Commercial General Liability
- Business Interruption
- Commercial Auto
- Cyber Risk
- Product and Professional Liability
- Property Coverage and more
Whether it’s today’s coverage or tomorrow’s growth, we make sure your insurance grows with your business.
Our Values
Everything we do is guided by our four core principles:
- Truthfulness
- Fairness
- Value
- Loyalty
These aren’t just words, they’re how we build long-term relationships with our clients. You can expect honesty, accountability, and unwavering support from your Western business insurance expert.
A Legacy of Service
Founded in 1996 by Canadian Senator Scott Tannas, our company’s history dates back to 1905 with the Hunt and Watt agencies in High River, Alberta. Today, we are more than 2,500 employees strong, proudly serving communities across Canada.
We also believe in giving back. Since 2001, our Western Financial Group Communities Foundation has invested over $9 million in local communities, thanks to the passion and dedication of our employees and donors.
A Trusted Canadian Brand
Western Financial Group is a subsidiary of Trimont Financial, a wholly owned subsidiary of The Wawanesa Mutual Insurance Company, one of Canada’s most respected insurance brands.